your way here, and I’m thrilled to share a bit about myself. I’m a creative with a boundless curiosity and a deep passion for stories. But not just the ones you read or hear—I'm fascinated by the ones unfolding in the everyday moments around us. There's magic in the little things, especially in the charm of smaller cities (or what marketers often call Tier 2 and Tier 3 towns).

​

I believe that stories don’t need to be invented; they’re all around us, waiting to be discovered, nurtured, and brought to life.

 

 

Whether it's crafting a compelling social media post, designing an eye-catching hoarding, or creating a cinematic masterpiece, it's all about understanding the story’s essence and choosing the right platform to connect with the audience.

​

In today’s world, the lines between digital, social, traditional media, press, and TV are increasingly blurred. If it’s out there, it’s brand. And this constant evolution of design trends? It’s my playground. Staying ahead of the curve requires flexibility, imagination, and the courage to challenge conventional thinking. I thrive on that challenge, finding fresh ways to communicate timeless ideas.

​

My journey has been one of many layers, each adding something essential to who I am today. Picture it like a multi-layered cake. I come from a family of mechanical and software engineers, yet I found myself gravitating toward creativity. With a B.Sc. in Mathematics, I began my career as an Art Director, but my love for storytelling soon led me to writing. This path took me to Bisleri, where I found myself not just working on product design and packaging, but also managing their social media presence and gaining a deeper understanding of the business side of things.

​

From there, I moved to Croma, where I built and led a small but dynamic content team. I set up an in-house studio for "Unboxed by Croma," guiding the team through everything fro scripting to facing the camera themselves. Together, we created performance marketing content and worked alongside the Meta team to craft impactful campaigns. I oversaw everything—from the inception of creative ideas to managing production, and even selecting directors.

Recently, I took a leap into the world of direction as a debutant director, blending my years of experience with a fresh perspective. It’s been a thrilling ride, and I’m always excited for what’s next.